Targeting older men, the Viagra commercial’s blues soundtrack leverages the genre’s inherent connection with experience and emotional resonance. Blues music resonates deeply with this demographic, fostering a sense of familiarity and understanding. Studies show a strong correlation between preference for blues and age, creating a natural alignment with the target audience.
The slow tempo and melancholic tone of the blues can subtly communicate themes of aging and vitality, subtly addressing concerns without being overly explicit. This indirect approach avoids alienating viewers. Consider including lyrics hinting at overcoming challenges and embracing life’s next chapter.
A well-crafted blues track, featuring experienced musicians and a relatable narrative, projects authenticity and builds trust. This is vital for a product associated with sensitive health issues. Authenticity resonates more powerfully than slick, overly-produced advertising.
Data analysis of similar campaigns indicates a higher engagement rate with blues-infused commercials among the target age group compared to those using other musical genres. This quantifiable success underscores the power of genre selection in advertising.
Remember to choose lyrics carefully; avoid clichés and focus on suggestive language that evokes feelings of renewed energy and confidence, aligning with the product’s benefits. A focus-grouped selection of song lyrics can yield valuable insights before production.
